Tuesday, March 10, 2009

Typography

Typography. Without having looked up anything on the topic yet, I would say that typography is the use of symbols and shapes to convey a message. I'm just thinking how fonts can appear in all different styles, but typography isn't just limited to text, typography could maybe refer to images and pictures that convey the same messages as typography. It can also be stylised, like graffiti for an example.

Okay. Wikipedia lists typography as 'the art and techniques of aranging type, type design and modifying type glyphs.' Sounds fun. Thank god I did more research then just a glance at Wikipedia, which goes on to talk about the kerning, tracking and leading of typography font.

Firstly, I want to link to Sagmeister.inc, because their designs and site are awesome. Really look through their works and read what they are about because it is really appealing.

I also went to David Carson's website, which I had oddly been to before, I'm not sure but didn't Karen get us to look him up? I didn't like his style as much as Sagmeister, but it still brought across a pretty good message. Like his 'Yes series', showing how an image can be changed just by the altering of font alone.

To me, good typography is typography that suits its environment. It's a hard question in my opinion, and no matter how many websites I visited the answer didn't get any clearer. It needs to convey its message, not only creatively and effectively but in a way that appeals to its purpose, design and most importantly the audience.

I don't know if I can explain it any different, but hopefully that'll do.

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