brand development design process

Not that it's hard to tell, but I'm really bad with logos. I can never get them looking right, and I think I either try too hard or not enough. These were my initial ideas on my brand name, and after realising I was putting too much effort into it, I stepped back and thought about video store chain logos. The colours, the fonts, the styles, it was all about big, bold colours and letters. Working off that I went with this:

I went with a few different styles, such as working on colour or white, and I tried using black and white fonts, with things like black and white outlines or not. When I felt I had developed one that I liked, I went with it. (First Column, 3 from the bottom).

My process from then on was to make my products. For my video store I immediately wanted to do a Membership Card, along with a Business Card, a Store Poster and I went with a letterhead as my final one.

This is my Membership Card. I have a Membership Card from Junee's video store and it was all a solid blue colour. The same with my mum's Civic Video card, so I wanted just a solid colour for this. There's not much to it really, I just wanted to keep it simple. I also designed a little video casette, just to blend in with the image. Luke suggested I place spools in the sides of the tape, but I didn't for two reasons. One: I couldn't get it looking right, (I'll post the one with the spools later sometime) Two: I wanted the image to stay simple, and with the spools there, it seemed to bring the image from the background to the foreground too much.

This one now is my Business Card. To not repeat the same look as the Membership Card, I did this one white and orange, just to have it stand alone from my other product. Luke helped me fine tune the text and showed me how to make certain parts of the card stand out, ie: the white bold text, which he orignally had as yellow, but I felt the white made it less glarey and helped it blend better but still stand out as important information. I could picture these bad boys sitting in one of those card thingies on the counter, ready for the taking.

Now this is my letterhead. There's not much I can say on this, I just kept the Business Card colour style for this, because I felt having the bar of orange run across the page, sort of made things look just that slight bit more official, along with clean, tight font to bring it on home.

And lastly we have my store poster. You know those big ones that repeatedly hang across the front windows of video stores. I just plucked a bunch of the latest releases from the Video Ezy, Blockbuster and Civic websites. I went back to the Membership Card colour scheme for this one because I felt I needed a heading feel to the page, which grabs your attention and draws your eye down the page, particularly focusing on the orange type on white off-centered above the movies.