Final Logo

Here is my finished logo. I suppose, if I had done packaging the front would look something like this, slipped in under a DVD cover.

brand development design process

Not that it's hard to tell, but I'm really bad with logos. I can never get them looking right, and I think I either try too hard or not enough. These were my initial ideas on my brand name, and after realising I was putting too much effort into it, I stepped back and thought about video store chain logos. The colours, the fonts, the styles, it was all about big, bold colours and letters. Working off that I went with this:

I went with a few different styles, such as working on colour or white, and I tried using black and white fonts, with things like black and white outlines or not. When I felt I had developed one that I liked, I went with it. (First Column, 3 from the bottom).

My process from then on was to make my products. For my video store I immediately wanted to do a Membership Card, along with a Business Card, a Store Poster and I went with a letterhead as my final one.

This is my Membership Card. I have a Membership Card from Junee's video store and it was all a solid blue colour. The same with my mum's Civic Video card, so I wanted just a solid colour for this. There's not much to it really, I just wanted to keep it simple. I also designed a little video casette, just to blend in with the image. Luke suggested I place spools in the sides of the tape, but I didn't for two reasons. One: I couldn't get it looking right, (I'll post the one with the spools later sometime) Two: I wanted the image to stay simple, and with the spools there, it seemed to bring the image from the background to the foreground too much.

This one now is my Business Card. To not repeat the same look as the Membership Card, I did this one white and orange, just to have it stand alone from my other product. Luke helped me fine tune the text and showed me how to make certain parts of the card stand out, ie: the white bold text, which he orignally had as yellow, but I felt the white made it less glarey and helped it blend better but still stand out as important information. I could picture these bad boys sitting in one of those card thingies on the counter, ready for the taking.

Now this is my letterhead. There's not much I can say on this, I just kept the Business Card colour style for this, because I felt having the bar of orange run across the page, sort of made things look just that slight bit more official, along with clean, tight font to bring it on home.

And lastly we have my store poster. You know those big ones that repeatedly hang across the front windows of video stores. I just plucked a bunch of the latest releases from the Video Ezy, Blockbuster and Civic websites. I went back to the Membership Card colour scheme for this one because I felt I needed a heading feel to the page, which grabs your attention and draws your eye down the page, particularly focusing on the orange type on white off-centered above the movies.

movie logos?

My main ideas for this company we're designing was for a cafe (The Burger Bar, Mocha-Lotta-Latte, Chowdown) or for a softdrink (Fresh, Carri, Posse, View). Then, I thought of a movie store and began to work with that idea. With a few ideas bubbling around, I made a basic logo with the colours I thought I might use and try out the different names of my company. In the end I went with Cinebest, and tried out some different fonts with the design next.

Aidizzle Posters

Here are my posters for Luke. The first one I did, I had in mind a giant rap concert, like one of those ones to raise money or something. But I couldn't make it turn out the way I wanted it to, and so worked closer in design to my album, like a promotional poster for the album's tour. Here they are:

CD Case

Here are a few snapshots of my first album as Aidizzle, beginning his Get the Motor Running tour in October.

Different Logos

Here we have the ten different logos we had to do for Luke's class. In order they are a:

-Freight Company

-Piano Manufacturer

-Music School

-Body Piercing Studio

-Tattooist

-Architect

-Florist

-Adult Entertainment Store

-Skate Shop

-Surf Shop

I relied a lot on different fonts and colours to give my logos the right feel. I don't know how correct that is, but it involved a lot of tweaking before I was at least 75% happy with them.

My Composites for Luke

Composite 1- Land of the Giants

For this composite my vectors are the Platypus, the Meerkat and the Crane. For this image I wanted something slightly sinister, but in a docile or calm representation. To me, the unintentional damage that massive animals could create would be disasterous, but people would still flock to the see them. The fact they appear to be in a theme park could be like a Jurassic Park-esque response.

Composite 2- Treat Your Mind Like a Bad Neighbourhood, Never go There Alone

This composite I wanted to be threatening. My vector is the large open fire and loungeroom that the girls see before them. People that viewed this one did not understand it straight away, so hopefully I explain it enough here. I made the room very hazy and warm, but also slightly intangible, due to it only being an illusion, sort of acting as a metaphor to the warmth the lost little girls feel being with each other in this bad street.

Composite 3- The Grass is Greener on the Other Side

This one was extremely simple, however, I couldn't really think of anything more in-depth without carrying across the same sort of message. To me, this saying accompanies many people who are on the greener side, but do not know that they are, so in this I wanted to make sure that the view was defiantly showing the greener side, but a barred greener side. I intended for the a solid contrast between the dark and twisted wire fence, compared to the nice, lush and sunny side of the hills and the sign. The only vector in this image is my large sign behind the wire.

Composite 4- LOVE/HATE

To me, love and hate is all about contrast. Two opposites at the end of the spectrum, and for some bizarre reason I got the idea of doing this whole contrasting image with the sun and the moon. This involved placing the sun in a cloudy night sky against the moon in a sunny bright sky. The sun and the moon are the vectors in this image, and I decided to keep making it as opposing as possible by placing the two words on each star, but then gave them the opposite reflection, just to continue on with that reoccurring them as much as possible.

Composite 5- How the West was Won

Cowboys! That's exactly what I thought of when that sentence was said. I wanted a big epic cowboy gun fight, but I didn't exactly know how I could do it to pull off an effective image that also involved vectors. Then when Luke told us about taking our own photos for these composites, it just flashed to me that our class would be my cowboys, and I could vector their bodies! Weird, I know, but I'll take the epic design ideas where I can get them. So, long-story short, I got certain classmates permission (thank you very much!) and stuck their heads and poses onto vectored cowboy bodies. To finish off the photoshop effects I placed shadows, gunshots and a cepia-tone over the whole thing, just to finish off that ol' western feel. Yeehah!